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In collaboration with country artist and Apple Music host Kelleigh Bannen, we designed a stylized animated film where sound, movement, and personality flow together seamlessly.
The core concept was a visual tutorial designed to make voice control feel instinctive. Every beat, color, and transition became part of a continuous visual score.
By translating moments of fitness, calm, and play into miniature sound-driven scenes, we brought a functional utility into a vibrant, expressive world.
The entire process was driven by flow, with each animation movement aligning precisely with the beat and audio cues.
The result is a playful film that turns a simple voice feature into a cinematic experience, ensuring every moment feels like it has its own perfectly tuned soundtrack.
We built a visual language inspired by Kelleigh’s genuine connection to music, utilizing a palette of bold neons and soft pastels to punctuate different moods.
From rhythmic workouts to quiet moments of reflection, the 2D animation serves as a kinetic bridge between the user and their music library.
Client - Apple Music
Agency - Translation LLC (New York)
Talent - Kelleigh Bannen
Creative Direction - Strutter
Creator - Fons Schiedon
Animation - Strutter
