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A massive, 6K, 60fps cinematic brand moment—a single continuous shot that defined a new standard for hyper-scale motion graphics.
The project's mandate was extreme: a flawless, 3600-frame continuous shot at 6K resolution.
This required an intense pipeline to manage the scene's complex geometry and deliver a production of this technical scale.
The visual style was designed in Cinema 4D, focusing on abstract 3D concepts and drawing on influences from graffiti and print design.
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The scene’s complexity—using several terabytes of alembic data—demanded an industrial-strength render solution to deliver the final 60fps cinematic moment.
We populated the digital environment with hyper-detailed, simulated jellyfish that move with organic fluidity.
By merging scientific observation with abstract art direction, these digital organisms feel sentient, reacting to the virtual currents with cinematic grace.
The pipeline involved managing terabytes of simulation data, ensuring every frame maintained a high-fidelity finish.
From node-based shading to complex geometry offsets, the project stands as a testament to technical alchemy in the service of high-end public art.
Client - At&T
Creative Director - Kenneth Robin
