Working alongside stage designer Es Devlin, we transformed a massive rotating monolith into a reactive, living sculpture that pulsed, burned, and moved in tandem with the performance.

Every millisecond of the show was engineered to be an "Instagram moment." Whether viewed from the front row or the upper tiers, the monolith projected energy at every angle.


It served as active architecture—rotating, splitting apart, and erupting in digital flame through projected imagery that functioned as a dynamic extension of the artist.

To execute this vision, a 25-person mobile studio traveled with the production, managing a complex 6K pipeline to deliver seamless, large-scale content.


We crafted nearly three hours of synchronized visuals, fusing live action, animation, and VFX into a singular cinematic language that spanned the entire global tour.

When the tour premiered, sound, light, and movement converged in perfect unity, creating a visceral environment that felt both monumental and intimate.


The monolith became a reactive sculpture—one that lived and breathed with the choreography, setting a new standard for what a stadium-level visual experience could achieve.

This marked a major collaboration between Es Devlin, Ben Conrad, and Pierre Nobile, focusing on the intersection of physical stage design and digital world-building.


The final result was a high-octane visual journey that captured the cultural weight of the performance, delivering a powerful, unflinching thesis on modern tour production.
Creative Direction - Ben Conrad
Executive Production - Pierre Nobile
Stage Design - Es Devlin
Content Production - Strutter (formerly GenPop)
Visual Team - Global Collective of Designers, Animators & Technologists
Featured in Billboard, Rolling Stone, Creative Review, and Dezeen for its groundbreaking use of visual architecture in live performance.