Menu
Reimagining the iconic Quatre ring not as a static object, but as a traveler—gliding from Paris to New York to celebrate the launch of Boucheron’s first American boutique.
Unveiled on Madison Avenue, the final film is a study in elegance, transforming a piece of jewelry into a cinematic journey that connects continents through precise motion.
The movement is defined by a visual dance that honors the craftsmanship of the ring while placing it in a modern, global context.
We utilized rigorous grayscale simulations to perfect the physics of the ring, ensuring every rotation felt weighted and tangible before a single texture was applied.
This technical foundation allowed the digital model to behave like physical jewelry, reacting to gravity and momentum with absolute realism.
The assignment was to capture the energy of a historic brand's arrival in NY, portraying the Quatre ring as a fluid, moving entity gliding through the city.
By treating the product as a traveler rather than a still life, we created a high-fidelity narrative that feels both timeless and newly cinematic.
Client - Boucheron
Campaign - Quatre Madison Avenue Launch
Creative Direction - Linus Dalhgren
Vogue Paris: “A cinematic ode to Boucheron’s transatlantic expansion.”
L’Officiel USA: “The Quatre’s journey from Paris to Madison Avenue, captured in luminous digital art.”
Luxury Daily: “Strutter redefines jewelry storytelling with cinematic elegance.”
