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Teaming up with director Ben Conrad to reimagine an iconic brand for a new generation by turning a dull morning routine into a surreal, high-seas adventure.
The film centers on a man who is “crunchitized” out of his daily grind and launched into the Cap'n's world. This narrative device instantly modernized the brand's legacy lore for a modern audience.
Blending live action, full-CG environments, and 3D animation, the spot brought a signature energy to life. 2D cell animation was layered in to ensure the vibe feels both nostalgic and newly cinematic.
Every shot was built from a green screen foundation, expanded through digital world-building and stylized lighting.
Playful UI animations were integrated throughout to punctuate the story with humor and a modern digital flair.
The campaign transformed a household name into a cinematic experience, bridging the gap between breakfast nostalgia and high-end production.
The result is a bold, energetic campaign that successfully breathes new life into a classic character.
Client - Quaker Captain Crunch
Agency - Goodby Silverstein & Partners
Director - Ben Conrad
Animation CG & Post - Strutter Studio
