Met-Rx "FLEX" CAMPAIGN With John Cena
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John Cena is the new face of MET-RX’s so we join forces with them to create this retro-themed campaign, called “Flex”!
Fan Engagement Challenge
The wrestling superstar invites fans to showcase their achievements through creative poses, promising to personally engage with the most impressive submissions throughout the summer.
90s aesthetics
Drawing inspiration from 90s aesthetics, the campaign merges vintage wrestling posters with retro tech vibes. The creative direction combines lo-fi 3D animation, dynamic typography, and lightning effects to create an energetic VHS-style commercial that perfectly captures the essence of the era.
The campaign's energetic visuals include eye-catching 3D animations and retro-style graphics that showcase dynamic flexing poses and wrestling-inspired effects, all rendered in a nostalgic VHS aesthetic.
MET-Rx's latest campaign features a playful TikTok filter that transforms users' flexes into larger-than-life bicep emojis, inspired by John Cena's iconic physique.
The result was a playful take on stepping into John Cena’s world of extreme dedication to fitness and sports nutrition inspiring a little taste of how MET-RX can bring that same approach to your own life.
SOCIALS
for more good times, check out a few social deliverables below
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