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Partnering with Race Service and creative director Justin Harder to translate Formula One’s 100% sustainable fuel initiative into the dynamic language of speed and high-performance design.
The push for sustainable fuel is one of the sport's most critical innovations. We were brought on to produce a film that explains this journey, bridging the gap between technical engineering and a high-speed visual narrative.
The result is a cornerstone of sustainability storytelling that successfully reframes the sport’s environmental goals through the lens of elite racing.
The film blends bold typography, racing-inspired graphic systems, and fluid animation to maintain constant momentum. We treated every transition like a gear shift—fast, intentional, and cinematic.
We developed a visual language rooted deeply in F1’s design DNA, evoking both the technical precision and the raw emotional energy of the track.
By visualizing the sport’s journey toward 100% sustainable fuel, the campaign serves as a high-fidelity roadmap for the entire planet.
This 2D motion design film proves that responsible innovation doesn't have to sacrifice the "thrill of the race," creating a vibrant aesthetic for a cleaner future.
Client - Formula 1
Creative Director - Justin Harder
