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A playful translation of digital typography into the physical realm, reimagining the Nabla font through a series of five hyper-tactile 3D sculptures.
The objective was to honor the font’s variable DNA by injecting vibrant, expressive forms into a rigid typographic framework. Get It Studio evolved the isometric grid into a series of "inflated" shapes to turn rigid typography into a playground of fluid forms.
Using a vibrant color palette and oversized shapes, the project reimagines static characters as dynamic, physical objects that feel both nostalgic and avant-garde.
To achieve the signature "inflated" look, the studio utilized Cinema 4D for primary modeling and layout, leveraging Houdini for sophisticated soft-body and pressure simulations.
Emphasis was placed on realistic physics to achieve a palpable, physical weight.
This approach moved the project beyond standard digital rendering into a space that feels truly tactile and sculptural.
The final renders were crafted using OctaneRender, focusing on sub-surface scattering and macro textures to give the digital sculptures a life-like, organic quality.
By focusing on the minute details of material and light, the project successfully bridges the gap between digital design and physical sculpture, resulting in an artful exploration of volume and weight.
Client - Google
Creative Director - Get It Studio
