JORDAN BRAND

WHY NOT 5

Cracking open the design process for the Why Not 5 through a high-energy blend of mixed media, handmade cutouts, and retro-futuristic aesthetics.

Donning lab coats to answer the ultimate question: Can a shoe capture the chaos and control of Russell Westbrook’s game?

To visualize the chaos and control of Westbrook’s game, we treated the product breakdown like a mad science experiment.

Host @theziggyb leads the charge, grabbing test tubes to dissect the innovative features hidden inside the silhouette.

Bypassing slick CGI for a tactile approach, we leaned into a "handmade yet current" design vibe.

The technical specs were brought to life through analog collage and kinetic motion graphics, merging throwback energy with modern design.

For Jordan Brand’s WhyNot.5, we donned lab coats to answer the ultimate question: Can these shoes make you play like Russell Westbrook?

We cracked open the design process using a high-energy blend of mixed media, handmade cutouts, and retro-futuristic aesthetics.

Client - Jordan Brand
Creative Director - Kenneth Robin

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