Reese’s Super Bowl LVIII

This campaign captures the indulgent beauty of caramel in an ASMR-inspired moment while staying true to the highest standards of real photography.

Our innovative team pushed boundaries with cutting-edge CGI design, animation, and rendering to create stunning hero tabletop product shots. By crafting idealized representations of our ingredients, textures, and shapes, we enhanced the appetite appeal and elevated our branding. Additionally, we developed reusable and modifiable CG assets, delivering significant savings in both budget and time compared to traditional methods.

We pride ourselves on tackling challenges head-on. From collaborating closely with our agency partners to conducting in-depth research and development for caramel simulations, we ensured every detail was perfect. While some clients were hesitant about replacing traditional photography with CG techniques, we worked diligently to address concerns and deliver confidence in our approach.

Being part of a cultural phenomenon on the world’s biggest advertising platform was an honor. The campaign extended its influence through vibrant social media content, showcasing our expertise in fluid simulation and cinematic techniques. This not only solidified our reputation as a trusted partner for high-profile projects but also demonstrated the power of innovation in bringing Reese’s to the forefront of the industry.