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The assignment: Capture the energy of Boucheron’s first-ever American boutique. We reimagined the iconic Quatre ring not as a static object, but as a traveler—gliding from Paris to New York.
We utilized rigorous grayscale simulations to perfect the physics of the ring. Every rotation was choreographed to feel weighted and physical before a single texture was applied.
Unveiled on Madison Avenue, the final film is a study in elegance. It transforms a piece of jewelry into a cinematic journey, connecting continents through a precise, visual dance.Unveiled on Madison Avenue, the final film is a study in elegance. It transforms a piece of jewelry into a cinematic journey, connecting continents through a precise, visual dance.
"Bridging French heritage and American luxury through reflection and light."
Unveiled on Madison Avenue, the final film is a study in elegance. It transforms a piece of jewelry into a cinematic journey, connecting continents through a precise, visual dance.Unveiled on Madison Avenue, the final film is a study in elegance. It transforms a piece of jewelry into a cinematic journey, connecting continents through a precise, visual dance.
Client - Boucheron
Campaign - Quatre Madison Avenue Launch
Creative Direction - Linus Dalhgren
Vogue Paris: “A cinematic ode to Boucheron’s transatlantic expansion.”
L’Officiel USA: “The Quatre’s journey from Paris to Madison Avenue, captured in luminous digital art.”
Luxury Daily: “Strutter redefines jewelry storytelling with cinematic elegance.”
