Amazon

Goliath

Ben Conrad

We were tasked with designing the main title sequence for the Amazon series Goliath. Our role was to provide creative direction and execute the titles to visually explore the theme of a broken hero and the fractured American legal system, setting a mood of grit and introspection for
the legal drama.

The myth of the champion, fractured and reborn.

The design focused on fragmented, high-contrast black
and white imagery. We used abstract motion and kinetic
typography to fracture the screen, visualizing the protagonist's disintegrating life and the instability of truth. The sequence merged analog textures with subtle digital effects to create a dark, unstable aesthetic.

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The resulting title sequence established a compelling cinematic mood, winning immediate recognition for its artistic direction. It successfully framed the show's core narrative of moral ambiguity and decay, becoming a definitive visual signature for the series.

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(CREDITS)

Client — Amazon
Director — Bill Yukich
Creative Director — Ben Conrad
Executive Producer — Pierre Nobile
Editor — Bill Yukich

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(contact)

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