Hulu

In Bloom

Fons Schiedon

A campaign for Hulu and Disney Entertainment celebrating Black excellence, joy, and love through intimate portraits of iconic voices like Sheryl Lee Ralph and Chandra Wilson. Directed by Once Legends, our studio provided refined 3D and VFX to elevate these stories into a poetic visual experience.

Crafting compelling visuals, frame by frame.

The goal was to visualize legacy and resilience. We developed a concept where moments of history literally "bloom" into light, creating a visual language of growth that unfolds like a living memory around the talent.

Our compositing unified the campaign’s texture, seamlessly blending 3D cues into Erin Wesley’s cinematography. Light, shadow, and motion serve as the bridge between the portraits, amplifying the storytelling without distracting from it.

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Using Houdini and Unreal Engine, we generated organic motion and soft, glowing elements. The challenge was ensuring these digital blooms felt alive—growing naturally from the footage rather than sitting on top of it

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"Invisible craft. Visible emotion."

Our compositing unified the campaign’s texture, seamlessly blending 3D cues into Erin Wesley’s cinematography. Light, shadow, and motion serve as the bridge between the portraits, amplifying the storytelling without distracting from it.

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(CREDITS)

Client — Hulu
Director — Once Legends
Production Company — Holland West
DP — Erin Wesley
Editor — Sirron B, Pat Taylor
Design Director — Robin Kenneth
Design / CG— Cyan Tyan, Clarke Reid, Justin Kowalec
Mix — Kaleide

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(contact)

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