AJ36

For Jordan Brand, we transformed a technical deep dive into a mixed-media joyride. To introduce the Air Jordan 36, we wrapped an interview in a high-energy collision of rad design and retro animation, keeping the tone light while breaking down serious innovation.

Host Chris Matthews (AKA LethalShooter) and designer Tate Kuerbis dissect the engineering behind the AJ36. The conversation connects borrowed features from legendary past silhouettes with the fine details that keep players weightless on the court.

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To visualize the technical specs, we leaned heavily into an 8-bit aesthetic and vintage-style motion graphics. This kinetic, mixed-media overlay turned a standard product breakdown into a dynamic visual experience.