At&T

Discovery District

Kenneth Robin

For the AT&T Discovery District Media Wall,
our Creative Director, Kenneth Robin, created
a massive, 6K, 60fps cinematic brand moment—
a single continuous shot that defined a new standard for hyper-scale motion graphics.

The project's mandate was extreme: a flawless, 3600-frame continuous shot at 6K resolution, designed to show every detail on a massive public media wall. This required an intense pipeline to manage the scene's complex geometry and deliver a production of this technical scale.

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"The goal was to create a flawless, 3600-frame visual thesis that defined a new standard for hyper-scale
motion graphics."

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The visual style was designed by Creative Director Kenneth Robin in Cinema 4D, focusing on abstract 3D concepts and drawing on influences from graffiti and print design. The scene's complexity—using several terabytes of alembic data—demanded an industrial-strength render solution to manage the geometry and deliver the final 6K-resolution, 60fps cinematic moment.

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(CREDITS)

Client - At&T

Creative Director - Kenneth Robin

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