For Hulu's campaign, we created "A Brief History of Hulu," a vibrant, 90-second 2D animated promo that takes viewers on a kinetic journey through the evolution of audiovisual entertainment.
The objective was to transform a historical brief into a fluid, energetic visual score. Directed by Justin Harder, the concept was rooted in a clean, graphic aesthetic where colorful cel-animated characters and objects could fluidly morph into each other to maintain continuous momentum.








we engineered a reactive visual system. By combining stylized live-feed treatments, reactive particles, and time-synchronized lighting, we created content that expanded and contracted in real-time, pulling the audience into the pulse of each song.

As a full-service partner, we managed the entire pipeline—from design and edit to animation, music, and sound design. Each frame was individually illustrated, with a striking black background used to make the energetic 2D cel animation and kinetic typography pop with maximum personality.


"The power of the piece is its endless flow—a history lesson delivered with pure, infectious visual energy."


Client - Hulu / Benjamin Moore
Creative Direction - Justin Harder