Hulu

History of TV

Justin Harder

For Hulu's campaign, we created "A Brief History of Hulu," a vibrant,
90-second 2D animated promo that takes viewers on a kinetic journey
through the evolution of audiovisual entertainment.

The objective was to transform a historical brief into a fluid, energetic visual score. Directed by Justin Harder, the concept was rooted in a clean, graphic aesthetic where colorful cel-animated characters and objects could fluidly morph into each other to maintain continuous momentum.

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we engineered a reactive visual system. By combining stylized live-feed treatments, reactive particles, and time-synchronized lighting, we created content that expanded and contracted in real-time, pulling the audience into the pulse of each song.

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As a full-service partner, we managed the entire pipeline—from design and edit to animation, music, and sound design. Each frame was individually illustrated, with a striking black background used to make the energetic 2D cel animation and kinetic typography pop with maximum personality.

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"The power of the piece is its endless flow—a history lesson delivered with pure, infectious visual energy."

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(CREDITS)

Client - Hulu / Benjamin Moore

Creative Direction - Justin Harder

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(contact)

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