Jordan Brand

WHY NOT 5

Kenneth Robin

For Jordan Brand’s WhyNot.5, we donned lab coats to answer the ultimate question: Can these shoes make you play like Russell Westbrook? We cracked open the design process using a high-energy blend of mixed media, handmade cutouts, and retro-futuristic aesthetics.

Donning lab coats to answer the ultimate question: Can a shoe capture the chaos and control of Russell Westbrook’s game?

To visualize the chaos and control of Westbrook’s game, we treated the product breakdown like a mad science experiment. Host @theziggyb leads the charge, grabbing test tubes to dissect the innovative features hidden inside the silhouette.

No items found.
No items found.
No items found.

Bypassing slick CGI for a tactile approach, we leaned into a "handmade yet current" design vibe. The technical specs were brought to life through analog collage and kinetic motion graphics, merging throwback energy with modern design.

#JUMPMAN

No items found.

No items found.

No items found.

No items found.

(CREDITS)

Client - Jordan Brand
Creative Director - Kenneth Robin

Related works

Justin Harder

History of TV

Ben Conrad

Goliath

Get It Studio

Nabla

(contact)

HAVE An IDEA? LET's MOVE IT