For Jordan Brand’s WhyNot.5, we donned lab coats to answer the ultimate question: Can these shoes make you play like Russell Westbrook? We cracked open the design process using a high-energy blend of mixed media, handmade cutouts, and retro-futuristic aesthetics.
To visualize the chaos and control of Westbrook’s game, we treated the product breakdown like a mad science experiment. Host @theziggyb leads the charge, grabbing test tubes to dissect the innovative features hidden inside the silhouette.












Bypassing slick CGI for a tactile approach, we leaned into a "handmade yet current" design vibe. The technical specs were brought to life through analog collage and kinetic motion graphics, merging throwback energy with modern design.
#JUMPMAN





Client - Jordan Brand
Creative Director - Kenneth Robin